More than just our founder, Risë is our leader. Under her guidance, zcomm has grown to become one of the highest-impact PR firms in the United States, generating considerable international and national acclaim, including PRSA’s Silver Anvil Award, Washington Business Journal‘s “Women Who Mean Business Award” and SmartCEO Magazine’s Brava award. zcomm has been ranked among the top, independent agencies by the Washington Business Journal and O’Dywer’s.

Risë brings her creative flair and excellent writing skills to the table on every account. Drawing on her experience as an ABC Network News correspondent, Risë knows how to creatively package a story for maximum coverage and is always scouting out new approaches and technologies to deliver client messages globally, nationally or on a grassroots level to the general market or specific niche audiences.

Risë graduated from the University of Rochester and received her Master’s in Broadcast Journalism from Boston University’s School of Communications.

Risë Birnbaum, Founder and Chief Executive Officer rise@zpr.com